Ocean Drive Magazine is one of several luxury lifestyle publications under the parent company Modern Luxury, the largest luxury media company in the nation. Their demographic is affluent readers in South Florida.

This double-page ad artistically targets guests who enjoy a high-end cruise experience; price points and special offers are intentionally not shown. Instead, its only focus is to promote Ocean Cay, MSC Cruises’ new private island, and the MSC Yacht Club, the onboard luxury experience offered on newer ships.