Lifestyle Media Group (LMG) is the largest and fastest growing magazine publisher in South Florida. Their readership of 558,000 includes a varied demographic: business professionals, community leaders, entrepreneurs, soccer moms and the young, trendy up & comers.

MSC Cruises addresses this by altering content in the 6 ads it purchases each year. The single-page ad highlights, through intriguing images and copy, the many revolutionary features of MSC Seaside. It includes a “best-price” offer, aimed specifically at a particular demographic of potential guests.