Balboa Pawn Shop is located in Los Angeles. When it came time to rebrand, the owners wanted a completely different type of logo. Specifically, one that was “hip” and that didn’t include the three gold balls symbol that is usually associated with pawn shops.
The solution was to integrate a stock image icon that is reminiscent of the Blue Brothers. And what is “hipper” than the Blue Brothers? The colors and typography are bold and masculine.